MBO - Mobile Box Office

With 4 out of 5 people under the age of 30 texting daily and on average 94% of all text messages being read, the mobile channel is among the most powerful and cost effective means for brands to build and nurture customer relationships. Although mobile is valuable as a stand alone medium, when integrated with traditional cross media campaigns, new possibilities are created. Mobile marketing technology can be used to track the effectiveness of other media channels, gather demographics, create instant customer interaction, extend campaigns, and drive sales.

MBO can conceptualize, develop, and execute global mobile marketing campaigns. Brands can engage customers with marketing messages, coupons, product information, promotional materials, sweepstakes, store locators, or create a completely customized brand experience.

Radio Mobile marketing is a seamless, cost effective, and value added extension of your radio advertising portfolio. Radio advertising and programming are made interactive for your audience by incorporating the use mobile phones into your campaigns. By announcing keywords in your radio spots, programming, or promotions, listeners can opt-in to receive advertiser coupons, enter sweepstakes, participate in contests, respond to surveys, alert listeners to promotions, and limitless other marketing opportunities. Mobile marketing lets you to better connect and communicate with your audience.

Television Mobile marketing offers an exciting avenue to better connect with your audience and leverage brand loyalty in your programming and advertising space. With over 136 million people texting in the United States, MBO can help you build viewer loyalty by creating one-to-one relationships with mobile marketing interaction. MBO can help you develop turnkey solutions that get your station more involved with your viewers and your promotions, sweepstakes, product placement opportunities, interactive content, and a host of other marketing opportunities.

Print Media Billboards, venue signage, and print advertising space can now make a direct and interactive connection with your consumer by integrating mobile marketing tools. Traditional print advertising has a limited response rate, but studies show that mobile marketing has a 20% - 25% response rate. Through MBO, advertisers can incorporate keywords into their campaigns for relationship building with consumers. Mobile phone users can text keywords to receive coupons, marketing information, respond to surveys, enter sweepstakes, and other branding opportunities. Mobile marketing lets print media become interactive with increased longevity.

1. Keyword Campaigns – Send targeted information based on keywords texted in
2. Text 2 Win Sweepstakes – Run a mobile sweepstakes campaign
3. Mobile Coupons – Coupons for the mobile lifestyle
4. Text Ahead™ – SMS Based service for determining wait time and placing reservation
5. Direct Campaigns – Send information to targeted consumers
6. Mobile Tickets – The mobile phone is the ticket
7. Mobile Greeting Cards – Instantly celebrate a birthday, anniversary, etc
8. Mobile Gift Cards – Gift cards via mobile phone
9. Mobile-Based Store Locators – Allow mobile users to find where your locations are by zip code