- With 4 out of 5 people under the age of 30 texting daily and on average 94% of all text messages being read, the mobile channel is among the most powerful and cost effective means for brands to build and nurture customer relationships. Although mobile is valuable as a stand alone medium, when integrated with traditional cross media campaigns, new possibilities are created. Mobile marketing technology can be used to track the effectiveness of other media channels, gather demographics, create instant customer interaction, extend campaigns, and drive sales.
